NDM 16

BBC Radio 1 breakfast show slumps to its smallest audience on record

https://www.theguardian.com/media/2017/oct/26/radio-1-breakfast-show-slumps-smallest-audience-record

- The Guardian

The audience for BBC Radio 1’s breakfast show – one of the corporation’s flagship radio programmes – has slumped to the lowest level on record. For the last five years, attracted 5.3 million listeners per week over the age of 10 in the three months to the end of September.
This is the lowest audience for the breakfast show since Rajar began collecting radio data in 1992 and it is also understood to be the lowest since the breakfast show began in 1967, when it was presented by Tony Blackburn.

• The BBC said that Radio 1’s YouTube and Vevo channels now receive an average of 1.6m views a day while its iPlayer channel receives 1.1m views a month.
• the traditional audience for the breakfast show has fallen from 5.7 million in the same three-month period last year and from around 7 million when Grimshaw started presenting it in 2012.

Despite Radio being a platform that can be listened to digitally it is still not as popular as other social media platforms. There are many different ways to stream things now that it isn't surprising that radio is becoming less and less popular.