NDM 12

Mobile giant Three to block online advertising

http://www.telegraph.co.uk/business/2016/02/18/mobile-giant-three-to-block-online-advertising/

- The Telegraph

Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies. Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.

• "The operator’s announcementwill be seen as a watershed in the mobile industry."

I think that this is a good thing in the sense that by implementing Shine's technology they can demand web giants such as Google and Facebook to share their revenue which could prove to be a positive thing. however, this development is going to be worrying for digital publisers who depend on mobile advertising for a small but growing share of their revenues.